Tourism & experiences

Kangaroo Island Ocean Safari

Marine wildlife tours on Kangaroo Island — a bucket-list experience needing a booking-focused website.

Web DesignSEOSocial Media

Challenge

The site needed to convey the quality of the experience and make tour selection and booking obvious.

Approach

Refined structure, imagery-led hero, streamlined tour pages and search-optimised copy for Kangaroo Island tour queries.

Outcome

A visual, easy-to-use site aligned with how travellers actually decide on a tour.

Visit Kangaroo Island Ocean Safari →

SEO before & after

What changed for search

How the homepage's search signals read on the archived earlier version of the site versus the site live today.

Signal

Before

After

Title tag

Before"Kangaroo Island Ocean Safari - Marine - Dolphin swim - Seals - Wildlife - Penneshaw Kangaroo Island" — a 99-character keyword list that Google truncates in results.

After"Kangaroo Island Ocean Safari | Swim with Wild Dolphins & Seals" — 62 characters, brand plus the experience people actually search for.

Meta description

BeforeLed with tour durations (75 minutes, 2 hours) rather than a reason to click.

AfterLeads with eco-certification, swimming with wild dolphins and seals, departure point and a clear call to book.

Heading structure

BeforeNo H1 on the homepage and only two H2s, both contact prompts.

AfterA full heading hierarchy covering booking, the experience, reasons to travel, accessibility, reviews and accreditations.

Structured data

BeforeA single basic JSON-LD block.

AfterExpanded JSON-LD so Google can read the business, its tours and FAQ content.

Open Graph / social

Beforeog:title mirrored the long keyword-stuffed page title.

Afterog:title, og:description, og:url and og:site_name aligned with the rewritten, intent-led page title.

Image alt text

Before13 of 23 homepage images had alt text.

AfterNearly every homepage image carries descriptive alt text on a leaner image set.

Page weight

Before23 homepage images on a heavier template.

After14 optimised images — a lighter page that loads faster on mobile.

Copy rewritten around real search intent: swim with dolphins, seal cruises and Kangaroo Island tours from Penneshaw.
Booking, FAQs and accreditations surfaced on the homepage so visitors and search engines find trust signals immediately.
Mobile-first layout with a visible booking action on every screen size.

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