Kangaroo Island Ocean Safari
Marine wildlife tours on Kangaroo Island — a bucket-list experience needing a booking-focused website.
The site needed to convey the quality of the experience and make tour selection and booking obvious.
Refined structure, imagery-led hero, streamlined tour pages and search-optimised copy for Kangaroo Island tour queries.
A visual, easy-to-use site aligned with how travellers actually decide on a tour.
What changed for search
How the homepage's search signals read on the archived earlier version of the site versus the site live today.
- Copy rewritten around real search intent: swim with dolphins, seal cruises and Kangaroo Island tours from Penneshaw.
- Booking, FAQs and accreditations surfaced on the homepage so visitors and search engines find trust signals immediately.
- Mobile-first layout with a visible booking action on every screen size.
What changed for page experience
Core Web Vitals are Google's page-experience signals. Here's what drove them on the archived earlier site versus what the rebuild changed.
Largest Contentful Paint — how fast the main hero content appears.
A heavy image-slider hero on a generic template, with 23 unoptimised homepage images competing for bandwidth.
A single compressed, correctly sized hero image that is preloaded, with the image set cut to 14 optimised files.
Cumulative Layout Shift — how much the page jumps while loading.
Images and embedded widgets loaded without reserved space, so content shifted as the page filled in.
Fixed width/height and aspect ratios on media, so the layout holds its position from first paint.
Interaction to Next Paint — how quickly the page responds to taps.
Multiple third-party scripts and plugin bundles running on load delayed the first tap response on mobile.
Trimmed scripts, deferred non-critical third parties and a lighter booking action that responds immediately on mobile.
Total bytes the browser has to download.
23 homepage images on a heavier template.
14 optimised images on a leaner build.
Comparison is based on the archived earlier homepage versus the live build. Field data continues to be monitored as SEO work is ongoing.
Where the site ranks now
Where the site sits in Google today for the terms travellers actually search, compared with what the archived earlier homepage was targeting.
Current positions: Semrush, Australia database. Volumes are Semrush monthly estimates.
The site now shows around 105 organic keywords with an estimated 555 organic visits a month (Semrush estimate — a lower bound versus analytics). SEO work is ongoing.
DigifyMe's role on Kangaroo Island Ocean Safari
A plain summary of the scope on this project. It describes delivered work only — no invented metrics.
- Role
- Web Design, SEO, Social Media for a tourism & experiences business.
- Client problem
- The site needed to convey the quality of the experience and make tour selection and booking obvious.
- Delivered work and rationale
- Refined structure, imagery-led hero, streamlined tour pages and search-optimised copy for Kangaroo Island tour queries.
- Evidence
- A visual, easy-to-use site aligned with how travellers actually decide on a tour. View the live site
Related services and next step
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